Mobile advertising is a type of advertising through cell phones or other mobile devices. It is a rift of mobile marketing.Some thinks mobile advertising as closely related to online or internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 5 billion as of 2011. Notably computers, including desktops and laptops, are currently estimated at 2 billion globally.
In some markets, this type of advertising is most commonly seen as a Mobile Web Banner while in others, it is dominated by SMS advertising (which has been estimated at over 90% of mobile marketing revenue worldwide). Other forms include MMS advertising, advertising within mobile games and mobile videos or video portal, during mobile TV receipt, full-screen interstices, which appear while a requested item of mobile content or mobile web page is loading up, and audio advertisements that can take the form of a jingle before a voicemail recording, or an audio recording played while interacting with a telephone-based service such as movie ticketing or directory assistance.
The effectiveness of a mobile ad campaign including Voice loggers can be measured in a variety of ways. The main measurements are impressions (views) and click-through rates. Additional measurements include conversion rates, such as click-to-call rates and other degrees of interactive measurement.
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